On the Fifa official website there is a webpage on FAQ (frequently
asked questions) above is just one of the most frequently asked questions. This
portrays them to be ambitious as this question shows that they have a goal and
that they have somewhere that they want to be in the future and therefore have
aims to work for in order to make football a better game but also to expand
their company. They speak about their ‘mission’ this portrays them to be an
organisation with an aspiration that they are destined to fulfil. They also
talk about ‘protecting and strengthening the integrity of the game’ this
suggests that they are expanding on the idea that they want to have positive morals
and that they want the game to be played fairly and with respect but also that
it is game that can be enjoyed by the thousands. Fifa also state that they have a ‘duty to
society’ which ‘goes beyond the game’ this means that they are stating that
they aren’t just responsible for the game itself but for the organisation of
games and brining communities together and creating a good atmosphere for
everyone to enjoy when enjoying the game. This is portraying them to be successful
company with a lot of experience who is forever expanding and that they are
always continuing to grow.
Fifa is such a big organisation that other companies and
charity organisations want them to sponsors them or get involved in what they
do in order to help their organisations grow as people will help their
organisations grow if they see that they are in partnership with large
companies such as fifa. It says in the answer above that they offer financial
support to small organisations which will allow them to expand but is also
going to help fifa grow as well as the company they help as they will be
advertised and therefore both companies are going to expand from it. Fifa is an
international company and are recognised in global companies. They present
themselves in this way to show new people getting involved in fifa that they
are a big organisation who are successful and one that is able to offer smaller
companies fanatical support, this is making them seen to be a caring company
who are looking to help expand other companies.
