'The solution to (nearly) everything: working less' This is the headline for the article from the guardian. This is an effective title as according to Grice's maxims, the level of quantitate information if powerful as it doesn't give away too much or too little about the article as it hooks the readers attention however it doesn't give away too much that they no longer need to read the article.


'Excessive work and pressure are status symbols. But overtime is deadly. If we worked less we’d make fewer errors, address inequality and have a better life' This is the strapline taken form the guardian article, this is also a gripping strapline as it summarises the article well however it doesn't tell the story. This strapline is interesting to the targeted target audience and therefore makes it successful as is persuades people to read the article.


'What does working less solve? I’d rather turn the question around. Is there anything that working less does not solve?’' This is the caption displayed below a picture of people working in an office. This is using effective imagery. ( in the exam if you are asked to write an article then use square brackets on an online news paper articles to represent information that wouldn't be read e.g. images or hyperlinks.) This is also a good use of paraphrasing as it is a way of communicating without using written text but by communicating through different ways.


Facts and quotes:
-In 2000, countries such as the UK and the US were already five times as wealthy as in 1930.
-The western standard of living would multiply to at least four times that of 1930 within a century. By his calculations, in 2030 we’d be working just 15 hours a week.
-In return, they could put in not 40 hours a week for all those years, but perhaps just 20-30.
-(a recent poll found that as many as 37% of British workers think they have a “bullshit job”).

This is a good thing to include (added information which is going to aid your description and explaining of your subject or some wider research that is going to benefit the readers understanding.) without this you wouldn't interest the readers as much nor would they understand what you're trying to communicate as fully as they may do with added information and facts.


Discourse markers:
In fact
Yet
Take climate change.
or, better yet
Overtime is deadly.
Obviously,
Furthermore,
Multiple/ a variety in discourse markers makes a piece of text effective as it allows the reader to know when a new idea is going to be addressed but also it allows the text to flow more as well as be more concise and coherent which limits waffling and losing the interest of the reader.


Short sentences:
Leisure.
Take climate change.
Overtime is deadly.


short sentences are effective as they add sentence structure and sentence variety which alters the length of reading time for the reader and makes it flow more concisely.