Nike "just do it"
Skittles "taste the rainbows"
Burger King "have it your way"
These three adverts are demanding and have a formal assertive tone to them.
Loreal "because you're worth it"
Mc Donald's "I'm loving it"
Asda "you're better off with Asda"
KFC "it's finger licking good"
Virgin holidays "it's time to escape with Virgin"
There five adverts have abbreviated words which make them persuasive and makes them sound as though they are communicating with you.
Marmite "you love it or you hate it"
Rhinina "you can't get anymore rhibenary"
Loreal "because you're worth it"
Burger King " it will blow your mind"
Asda "you're better off with Asda"
These five adverts are addressed to the audience this attracts customers as they feel as though the advert is advertised to them and that they are involved in the product.
Coke "friendliest drink on earth"
Penguin "P-P-P-Pick up a penguin"
Volvic "waters never tasted so good"
Heinz "you know they're good because they're Heinz"
Talk talk "UK's safest broadband"
Starbucks "the best coffee for the best you"
These 6 adverts are boastful and state that their company is the best and that you should use their products.
Great groups. Use terminology like 'contractions' and 'synthetic personalisation' and the demanding ones are 'imperatives' - "P- p- p- pick up a penguin" might work better in the imperatives group than the group that make boastful assertions - what do you think? How do the imperatives get a way with this seemingly demanding tone? How does using that technique suit the GRAPE?
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